Hi Matt! Loved this series and your headlines were exceptional. I'm pretty hardened against email click-bait, but couldn't resist and the payoff was well worth it. I'll be sending this to others. In the meantime, I am really craving a follow-up post on each of these that roots it in real-life and helps me translate it into action IRL.
Sorry to be so tactically needy. But I found myself wondering about context of the conversations that you are in and how they ended up transpiring, quite literally. Short-form might be something like, "we were in a conversation about making our brand more valued, and I used the genie conversation to push us to orient around actions that we wanted our customers to take or our team members to take." You're probably reading already that I may have gotten it all wrong. Unfortunately my brain works at the tactical level and it helps to understand the context of a conversation, when the analogy works best and where, and how it you made it from the coaching conversation about the genie to actually turning the conversational attention back to the issue at hand."
Please don't apolopoof, I just wasn't sure what you meant.
I *think* I understand. Basically, all three of these tactics are embedded in the larger SIDE process (the condensed guide to applied behavioral science is at AppliedBeSci.com) and used during the Strategy phase, when you're trying to write a behavioral statement. Does that help?
Hi Matt! Loved this series and your headlines were exceptional. I'm pretty hardened against email click-bait, but couldn't resist and the payoff was well worth it. I'll be sending this to others. In the meantime, I am really craving a follow-up post on each of these that roots it in real-life and helps me translate it into action IRL.
Can you give me an example? I tried to provide scripting on what I literally say in doing the exercise...what would feel more practical?
Sorry to be so tactically needy. But I found myself wondering about context of the conversations that you are in and how they ended up transpiring, quite literally. Short-form might be something like, "we were in a conversation about making our brand more valued, and I used the genie conversation to push us to orient around actions that we wanted our customers to take or our team members to take." You're probably reading already that I may have gotten it all wrong. Unfortunately my brain works at the tactical level and it helps to understand the context of a conversation, when the analogy works best and where, and how it you made it from the coaching conversation about the genie to actually turning the conversational attention back to the issue at hand."
Please don't apolopoof, I just wasn't sure what you meant.
I *think* I understand. Basically, all three of these tactics are embedded in the larger SIDE process (the condensed guide to applied behavioral science is at AppliedBeSci.com) and used during the Strategy phase, when you're trying to write a behavioral statement. Does that help?
I'll take a look and let you know. Excited to be exposed to the SIDE process. Thank you!